The new Instagram logo gets panned by social media

Instagram has updated its logo from its vintage camera design to a simpler, brighter look, and the internet hates it.

The new logo bears the camera outline of the previous iteration but has replaced the colour scheme with a purple and yellow gradient design.

"The rainbow is something that people really loved about the existing app icon so we wanted to bring that over in some way," AAP quoted designer Ian Spalter as saying.

"People say when they first see it, it looks like the sunset picture everyone tried to take on Instagram. So it makes a lot of sense."

The rollout is accompanied by simple new designs for editing apps Boomerang, Layout and Hyperlapse.

But the design has been compared unfavourably to the gradient colour schemes people can use in Microsoft Powerpoint.

"The rainbow is something that people really loved about the existing app icon so we wanted to bring that over in some way," AAP quoted designer Ian Spalter as saying.

"People say when they first see it, it looks like the sunset picture everyone tried to take on Instagram. So it makes a lot of sense."

The rollout is accompanied by simple new designs for editing apps Boomerang, Layout and Hyperlapse.

But the design has been compared unfavourably to the gradient colour schemes people can use in Microsoft Powerpoint.

Source: http://www.9news.com.au/technology/2016/05/12/11/43/the-new-instagram-logo-gets-panned-by-social-media