The Republican presidential candidate’s reach is unprecedented, according to the latest data from SocialFlow, a social media management company whose software handles news dissemination for many of the country’s top media organizations, including the New York Times, Washington Post and Wall Street Journal.
If he sought similar attention by buying ads, Trump’s social reach would cost $380 million. Instead, he’s getting it for free in tweets, likes and shares — although not all of it is positive.
Social media’s influence in this presidential election is stronger than it has ever been, experts said, and the information cycle it has created will shape campaigns for years to come.
There are many reasons social media has become such a powerful influence.
More people than ever get their news mainly from social networks like Facebook, Twitter and Snapchat. Candidates have discovered the quickest way to make news is to put out a statement or comment in a social media post.
“It’s really opened the floodgates of candidates being able to tap into this ecosystem of voters and news consumers who are getting information about these candidates 24/7,” said Patrick Ruffini, Republican political strategist and founder of Engage, a digital media firm. “This election cycle is the first I’ve seen (where) candidates realize social media is their direct pipeline into mainstream media coverage and to voters.”
Source: http://www.sfchronicle.com/politics/article/The-Donald-trumps-Clinton-Sanders-on-social-media-7227611.php
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