Snapchat Unveils New Video Stickers Tool

Snapchat’s not as big as the established players in the social space, yet it continues to grow and become more influential through its capacity to introduce new and interesting innovations to keep the app ahead of the game.

The app was essentially founded on such a novelty – Snapchat was the first to make waves with its focus on creating content that would disappear after 10 seconds or less. But where many other apps have hung their hat on their initial premise, and have been unable to hold that initial attention as a result, Snapchat’s gone on to introduce additional, industry-leading functions to keep their primarily young audience base coming back for more.

They introduced Stories in October 2013, geofilters in July 2014 and lenses in September 2016. Just last month, Snapchat announced a major revamp of their messaging features. Snapchat’s ability to remain attuned to their audience needs and interests, and continuously deliver on them, is what keeps the app front of mind, and keeps Snap users glued to their screens. And on this, the numbers don’t lie – Snapchat’s 100 million daily active users are now contributing more than eight billion video views on the platform every day.

Source: http://www.socialmediatoday.com/social-networks/snapchat-unveils-new-video-stickers-tool