How Will Google AMP Pages Affect SEO?

What would you do if your web pages could load four times faster with six simple steps? You would login to your site and start walking through these steps, of course. That’s exactly what I did. On February 23, 2016, Google introduced AMP listings into its mobile search results.

So, what is Google’s AMP, anyway? According to the Accelerated Mobile Pages (AMP) Project, “The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.” In normal people terms, this means when you search for a news search term, Google will show you carousel that highlights stories on AMP-enabled websites.

The big difference now, thanks to AMP, is that when you click on one of the news search term links in the carousel, the article will load instantly. It might not sound exciting at first, but publishers are swearing by it.

“In early tests, we found that AMP pages load four times faster and use eight times less data than traditional mobile-optimized pages,” says Pinterest’s product engineer, Jon Parise. “A better, faster mobile web is better for everyone, including users, platforms like Pinterest, and publishers.”

Nuzzel founder, Jonathan Abrams, said in an interview with Fortune,  “A page loads in less than half a second when Google’s Accelerated Mobile Pages is enabled. Instead of taking three seconds to load the average page.”
And, as a self-proclaimed page speed aficionado, I’ve tried just about every website speed improving trick out there — reducing server response times, enabling browser caching, optimizing images, you name it. So, when Google launched AMP in October, I jumped at the opportunity to check out the publisher’s working with Google to see where all the magic happens and how this will affect SEO.

Source: https://www.searchenginejournal.com/how-will-googles-amp-pages-affect-seo/159741/