Now, Facebook’s taken steps to halt the practice, with a new tool to help video makers protect their material. Rights Manager is based on video matching technology developed by the company over the last year, and allows content owners to maintain a ‘library’ of protected clips.
A dashboard allows them to check for matches, filtering by time, date or view count.
Creators can either specify that infringing material should be take down automatically, or can set criteria such as the length of the clip, where it’s been posted or the number of views it’s received.
In the past, the take-down process has generally taken several days – by which time much of the damage has been done. Now, though, the company is promising immediate action, even in the case of the Facebook Live video stream.
“We check every Facebook Live video stream against files in the Rights Manager reference library, and if a match surfaces, we’ll interrupt that live video,” write product manager Analisa Tamayo Keef and engineering manager Lior Ben-Kereth on the company blog.
Source: http://www.forbes.com/sites/emmawoollacott/2016/04/13/facebook-pledges-to-boot-out-freebooters/#3b00b1832183
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