Sunday, 6 March 2016

Todd Sampson invests in social media start-up Visual Amplifiers

Qantas and Fairfax Media director Todd Sampson plans to financially back a new tech start-up after taking on his third board role with a company that matches high-profile consumer brands with Instagram "influencers".

 Mr Sampson, the non-executive chairman of advertising agency Leo Burnett, said it will be an easy decision to invest some of his own money in Visual Amplifiers (Vamp) given his   enthusiasm for a product that disrupts the traditional advertising model.

"I love the changes that are happening in the digital space, I love the way its knocking our structures down and I want to be a part of that," Mr Sampson said in an interview. "I will certainly be a shareholder. If you believe in something it's important to be a part of it."

With his regular appearances as a panellist on The Project and The Gruen Transfer along with recent documentary Redesign My Brain, Mr Sampson's transition to two high-profile board positions has been a talking point within corporate Australia.

Vamp marks his third director role but the Canada-born executive said after stepping down as Leo Burnett chief executive last year, he is confident he can balance the demands of the boardroom with his own projects.
"I've created a life that will allow me to do all that," Mr Sampson said. "It's easy to forget it's not just about making films or being on boards. It's also my family. I'm very concentrated now, more than ever before, on getting a bit of balance in my life."

Vamp, founded by Aaron Brooks and developed as part of Sydney-based start-up accelerator Digital4ge, allows businesses to more easily access the fast-growing set of independent content producers and influencers who have built huge followings through Instagram and other social media including Facebook, Pinterest and Twitter.

Last year Brand Data estimated Australia's top six bloggers now have a larger combined audience than the highest-selling magazine, newspaper and TV program collectively

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